The Importance of Automation: Why I’ve Changed Goals for ShahTraining.com

Jul 20 2009 Published by Parth under Blogging, Daily Reflection, Shah Training Plan

My goals for ShahTraining.com have changed steadily since February 2007, when I first started blogging seriously. At first, I wanted to create a website to promote myself as a personal trainer. Then I decided I wanted to focus on Online Personal Training.

But somewhere along the line, and partly due to me reading “The Four Hour Work Week” by Timothy Ferris, I became addicted to Internet marketing. I loved the idea that I could be making money with limited to no work.

Of course, this is a long term goal. But the money making potential is what’s keeping me going. The goal is not to become a millionaire. A million dollars is nothing if you have not time to spend it. I do not want to work 100 hours a week for my money.

As I mentioned a while back in another post, people measure success as how much they make per year, month, or week. When in fact what you need to be measuring is how much you make per hour. So lets say two guys are making a $100,00 per year.

One guy works 100 hours per week, or 5200 hours per year. The other guy is working 40 hours per week, or 2,080 hours per year. Guy 1 is making around $20 per hour, while guy 2 is making around $48 per hour.

So guy 2 probably has the weekends to spend his money, plus he may have less travel and Starbucks expenses than Guy 1. But, we want to be Guy 3. Guy 3 makes $60,000 per year, but works less than 10 hours per week.

He makes $115 per hour. The rest of his time is spent doing things he loves: practicing martial arts, hanging out with friends, trying to learn a new language, working out, starting up other projects, visiting his parents, etc.

So, what are my goals for ShahTraining.com now? Really simple: develop my site to a point where I’m making a steady $100 – $300 per day. Then I can finally start living the life I want to live without listening to anyone else.

Right now I’m make $16.25 per day through my website (which is more than most people make online). It may seem like a huge jump between $16 and $100, but it’s not. The thing with Internet Marketing is that it’s easy to scale, once you realize what’s working for you.

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