When to Ditch a ClickBank Product

This is a common question amongst newbies. Well, let me share with you some stats:

January 2010

• Best Converting Product: 19/1 (improved to 6/1 in February)
• Worst Converting Product: 152/1 (improved to 71/1 in February

February 2010

• Best Converting Product: 6/1 (no sales in March)
• Worst Converting Product: 74/1 (improved to 15/1 in March)

March 2010

• Best Converting Product: 2 products at 12/1 (Brand New Product Added)
• Worst Converting Product: 78/1 (Brand New Product Added)

From these stats you can see that I’m pretty good at increasing conversions. I actually stopped working on my top converting product because the product was extremely cheap, compared to other, less converting products.

So, if you’re looking for a point of reference for deciding when to abandon a product, then here are some good guidelines:

• If you don’t get a sale after 100 hops, then take a look at where the traffic is coming from.
  • For example, if you’re selling a product that teaches people HTML and PHP coding, then sending traffic to the sales page of people who are interested in general computer languages would be useless.
  • You want to instead focus on beginners. Start a blog offering free advice on creating your own website from scratch (obviously, you should know what you’re talking about). Then link out to a review page, or directly to the sales page at the end of each blog post.
  • Use the SEO tip I showed you in my free ebook to create your content. Submit the content to ezinearticles.com and link back to a review page. See what happens.
• If you still don’t get a sale after 100 hops, then create a bonus. Prominently talk about the bonus in your review page. Make an announcement on your blog.
• If you still don’t get a sale after 100 hops, conduct an interview with the author. Post this interview on your blog. Submit it to ezine articles. Submit it to social media websites related to the niche you are in.

After 300 Hops, if you see 0 sales after all this work, THEN abandon the product and move on. Learn from your mistakes. Swallow your losses, and move on.

On the flip side, if you’re converting at 300/1, and making around $30 per sale, then I think it’s a good idea to keep the product on your blog. Just leave it there. Don’t promote it anymore. If you get 3-4 sales a month, that’s still $120 in your pocket.

What are your thoughts? Is this a good guideline to use when deciding whether or not to abandon a product? Please post your answers to comments.