Write Series Posts to Boost Traffic and SEO

May 06 2010

As you know, I’m heavy on writing content. Write really good content over and over, day in and day out, and you will eventually build up your blog into an authority blog – one that gets up to 20,000 hits per month (mine currently is getting 22,929).

I’ve already gone over all you need to know about SEO in my free eBook. Once you’ve gotten good at keyword research and choosing topics, you need to work hard in creating content around those topics.

This involves lots of research.

But one of things that bloggers do is they write a single post on a single topic and try and get that post to the front page of Google. Unless your blog already has some good Google juice, the chances that one single post will get on the front pages of Google is very slim.

So what do you do?

You write a SERIES of posts around that one topic. This allows you to:

1) Write More Content Around a Single Keyword – This increases the chances that at least one of those posts will be ranked high on Google.

2) Get Readers to Stay Longer on your Site – By connecting all the posts together, readers will have a reason to stay on your site. At the end of each post, you can write: “Click here for Part two, where I teach you…..)

3) Build Credibility – Anyone can regurgitate what is already out there on your topic. But writing a series of articles around a single post shows individuals that you’ve done your research and are an expert.

How do You Write a Series of Articles?

It might seem like a daunting task, but it isn’t. I’ll give you a quick example, two actually. I’m currently working on two series posts. The first one is much longer, 5 articles in the series (haven’t decided yet, exactly)

The second only has two articles.

After surveying my list, I realized that there were a lot of individuals who were over the age of 55. So I decided to write a series of articles targeting this group.

Here is how I broke down the articles:

Losing Fat and Building Muscle at Age 55 and over,

Part 1: Weight Lifting Routines for General Strength
Part 2: Workout Routine for Building Lean Muscle
Part 3: Push up, Pull up, and Squat Workouts for Fat Loss
Part 4: How to Burn 3500 Calories a Day
Part 5: Weight Lifting Routine to Burn Stubborn Fat

I’ve already written the first three posts in the series. Each title starts off with “Losing Fat and Building Muscle at Age 55 and over, Part…”

The second series is only two articles and is devoted to individuals trying to gain muscle while minimizing fat gain during the summer. The first part is devoted to training, and the second part is devoted to nutrition.

Setting up your own series of articles is fairly easy. Once you’ve figured out the keyword you want to target, just try and come up with as many angles you can approach this keyword.

For example, lets say your topic was “bodyweight workouts”

You can split that series into:

  1. Bodyweight Workouts for Fat Loss
  2. Bodyweight Workouts for Mass Gain
  3. Bodyweight Workouts for General Fitness
  4. Bodyweight Workouts for Athletic Fitness

That’s just one example. You will need to use some creativity and perform some additional research to see if there is any demand for your subtopics.

Last Minute Tips to Maximize this Strategy:

  • Make sure that you interlink all your posts.
  • You can put all your posts together to create a free report that you either just give away, or give away after collecting emails.
  • Don’t worry TOO much about how many searches your subtopics receive. Just make sure your primary topic adheres to my SEO guidelines from my free ebook.
  • If your first series post does not yield the results you desire, try again.

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